Selling Wales and the need for a stronger Welsh Brand

In the news this week is the report ‘Selling Wales: The role of agencies in attracting inward investment‘, that we recently designed for Cardiff Business School & Cardiff Business Partnership.

Having been shortlisted for a ‘Best of Welsh Design Award‘ at the Cardiff Design Festival in 2011, for the last report (Cardiff Employee Survey) that we created for them, we were recommissioned December 2011 to produce their latest report for CBP by author Dr Andrew Crawley, a research fellow at Cardiff Business School on the subject of selling Wales.

To see the report, click here and you will be magically transported.

‘Its design style and aesthetic of breaking down the data into bite-size chunks, follows on from our previously designed report, maintaining consistency and tone of voice’.
Neil Asher, Creative Director at Black Sheep. 

‘We love it!’ was the feedback we received from our client, Laura Davies, Director of External Relations at Cardiff Business School.

 

Find out what BBC Wales had to say about the report and its findings here.
As well as what Cardiff Business School had to say here.

To all of our Clients, Friends & Followers, Merry Christmas

Studio space for rent, now available in Cardiff Bay

We currently have one studio space available for rent at our Bute Chambers building in Cardiff Bay. The studio is situated on the first floor – size 200sq ft aproximately and whether you are an established small business in need of more space or start-up company looking for your first office, it is suitable for one – five people. The studio is individually secured and alarmed, which works in conjunction with the building’s alarm system. It is let, part furnished if required, with up to five desks and a few storage/book shelving units for filing etc, a shared meeting space that can be booked via an online calendar (on a fair usage basis), communal kitchen, as well as male and female W.C.s.

RENT
Is all inclusive of services & rates etc. To be discussed upon application.

Viewing is by prior request only, please enquire for more information.
jack@blacksheep.info 
07771507811

LOCATION
103 Bute Street, Cardiff - 1st floor studio TO LET

Cardiff is the principal commercial and administrative centre of Wales with an urban population of approximately 315,000 and in excess of 500,000 living within 10 miles of the City Centre.  The City enjoys excellent road, rail and air communications. Theses include the A470, A48 and A4232 which lead from the M4 to the City Centre, Cardiff Central Railway Station which is part of the Great Western Rail Network, and Cardiff International Airport.

The property is located within the heart of Cardiff Bay approximately one mile south east of Cardiff City Centre.  Mermaid Quay Festival Shopping and Restaurant Complex, The Millennium Centre, The Welsh Assembly Building and Cardiff Bay Waterfront are all within the near vicinity.

The Taff Crossing and the Butetown Tunnel which provides dual carriageway access to the M4 Motorway at Junction 33.

DESCRIPTION 
The available accommodation is situated to the first and second floors of a three storey property built at the turn of the last century. The offices benefit from wooden flooring, some with inset service boxes and central heating. Tea-point and W.C. facilities are provided for. The offices are available combined or individually on an all inclusive rent. There is also a boardroom facility to house 10 – 15 people available subject to prior booking.

Street level view of the building

Meeting room with space for 12 people

Second floor stairwell

ACCOMMODATION
The accommodation briefly comprises:
(this image is a reference example of the finish of the available studio & desking, but not the one on offer)
LEASE
These units are available to lease on flexible terms. Further details are available upon application.

RENT
Upon Application. This unit is leased with all services inclusive of rent.

Cardiff Business School look to Black Sheep

Cardiff University’s Business School have, for a fifth year running, engaged Black Sheep to produce their annual prospectuses for Undergraduates and Postgraduates interested in studying at the University in 2012.
(Click on the images below to view these prospectuses in all their glory)

We believe that this continued relationship is testament to our understanding of their specific needs and desire to recruit students of the highest standard, in order to maintain and build on their ranking of 4th in the UK for the quality of its research quality. With 70% of the School’s research ranked as either ‘world-leading’ or ‘internationally excellent’.

The School is ranked 2nd in the UK in terms of the proportion of its research which is ‘world-leading’ (the highest possible category), placing it second only to London Business School.

The School uses research-led teaching across its full portfolio of programmes, giving students the cutting-edge knowledge needed to forge a successful career.

Never go back!

 

Cardiff employee’s have their say!

Our Brief was to design the Cardiff Employee Survey, a report that presents the findings from a research project conducted by Cardiff Business School and Cardiff Business Partnership, examining employees’ perceptions of Cardiff as a place to work and asked them what they wanted from the city in the future. Cardiff Business School asked Black Sheep to design a report that communicates the needs of those individuals surveyed, quickly, clearly & effectively to business leaders.

Our Solution:
Deciphering the information contained in graphs and charts can be difficult as well as navigating through it. We created a document that illustrates its findings as well as traditionally telling the story.

Where the reader can clearly identify the key messages without necessarily having to read the whole report.

Adopting a less formal, graphic approach to the report, we used large magazine style pull-outs for key facts, with iconic symbols representing the issues identified. Our main aim was to clearly place the emphasis on engaging the target audience, who are time poor.

Impact/Feedback:
Since the reports launch, it has been widely reported through TV, Radio and online media encouraging debate on it’s findings.

‘It’s great – we’re really pleased and it’s going to a lot of large companies and organisations in Cardiff, so I hope it brings you some work too! – Everyone who has seen it has been really impressed!’ Laura Davies of the Business School.

Click on the report cover below and you will be magically transported to Issuu, where you will be able to see it in all its glory.

Call, Email, Tweet – say hello today!