Delivered to retailers at the end of last week, the new & updated, Multimat® product range brochure for 2011. 
Click on the Brochure cover (above) to view the brochure at Issuu.
‘It’s testament to the close working relationship between our two companies, that we’ve spent the last 5 years continuing to develop the Multimat® brand in the outdoors market.’
Jack Bland
Black Sheep Account Director
BVD is recognised throughout Europe as one of the most important viral diseases of cattle. Hybu Cig Cymru / Meat Promotion Wales asked Black Sheep to produce their recent publication ‘A focus on BDD & Johne’s’. The aim of this booklet is to raise awareness of these two diseases across the whole of the Welsh beef and dairy sectors and encourage testing for the diseases through a health scheme approach.
Here’s what the client said.
………………………..………………………..………………………..………
Hi Neil
Yes they have arrived, and look very good.
Thanks.
Dewi Hughes
Gweithredwr Prosiect
Project Executive
………………………..………………………..………………………..………
More Info:
Animal disease has a severe effect on productivity and profitability of cattle and impacts adversely on animal welfare.
Control and prevention of disease will improve productivity. Improving the health status of herds provides sources of disease free stock which creates export opportunities and raises the profile of the Welsh Beef industry.
This booklet focuses on two diseases that are costly to, and should be tackled by, the industry.
BVD – Bovine Viral Diarrhoea
Johne’s Disease
Sustrans, the UK’s leading sustainable transport charity, asked Black Sheep to produce a set of maps to help Welsh hospital staff to walk or cycle to work. After many months of route planning, we set about producing 5 maps (For Ysbyty Bangor, Breconshire War Memorial Hospital, Prince Phillip Hospital Llanelli, Morriston Hospital Swansea and the Royal Gwent in Newport) which plot your walking and cycling route, enabling you to see how long the journey will take on foot or by bike, and it will tell you how far it is, too.
Above: walking map details
Above: Bangor Hospital walking & cycling map.
Above: walking map details
Above: cycling ride time, map detail
Above: Prince Phillip Hospital walking & cycling map.
Above: map key
Men are dying of ignorance in Wales and are 70% more likely than women to die from cancer.
This June has been Male Cancer Awareness month and we’ve been getting the message out to Welsh men enjoying a pint in their local SA Brains’ pub with our ‘Tackle it!’ beer mats, encouraging men in Wales who are worried about cancer to get in touch with Tenovus via their Freephone number 0808 808 1010 and to engage with their health services and GP’s when they have any concerns rather that leaving it too late.
Find out more out Tackle it! here.
Find out more about Tenovus, Wales’ leading cancer charity here.
Above: Abseil Event Poster
Posted in Graphic Design by Black Sheep, Latest News, Our Work, Tenovus, The brands we've built, Wales
Tagged Advertising, Branding, Brochures, Cancer, Cardiff, Concepts, Creative, Graphic Design, logo's, Tenovus, Wales
Check out Black Sheep’s online portfolio on Issuu, by clicking on the image above.
From the Arts Council of Wales through to Tredegar House, Newport. Click on the image above to be magically transported to Issuu where you can see some of the brands we’ve created over the last 12 years.
Every day thousands of people across Wales are benefiting from regular walks.
Recently Let’s Walk, a new Wales wide initiative developed in partnership with Sport Wales, the Welsh Assembly Government and the Countryside Council for Wales asked Black Sheep to produce an information pack aimed at people who lead/want to or co-ordinate a walking group. This pack offers a series of fact sheets based on the experience of co-ordinators of successful walking groups – the sort of challenges they faced, good ideas that helped them, the information they had to go and find for themselves. 
Above: Oversized A4 Folder with 10mm capacity
Above: 6 A4, 8 page & 12 page fact sheets
These bilingually produced fact sheets, act as a signpost to useful information, both local and national.
Their aim: ‘Enjoy walking – keep walking’.
Tenovus, Wales’ leading cancer charity recently asked Black Sheep to name and brand their forthcoming awareness campaign about testicular cancer, targeted at Welsh men aged 25-60.
Our thinking: ‘Well, we all know that ‘Tackle’ has long since been used as a slang term for the male testes. We decided put it to good use with a positive call-to-action, that encourages men to cast off their inhibitions or embarrassment and check themselves out!’
This June, Tenovus’ aim is to get Welsh men to ‘know themselves and recognise that, if the symptoms they’re experiencing aren’t their norm, then they need to Tackle it! with a visit to their GP, as men in Wales are needlessly dying from embarrassment.
Fronted by Welsh football legend, John Hartson, who was diagnosed with testicular cancer in 2009 and has since recovered, the campaign will kick off with events taking place during June 2010.
The campaign will also take on new ground for Tenovus, by utilising social networking sites like Facebook & Twitter. Which will hopefully be a more efficient way of virally spreading the word in a very cost effect way for the charity, where interested individuals will spread the word from friend to friend via referral.
Fans & followers will then get specific campaign information, share experiences and keep up-to-date with the events and fund raising opportunities, be able to upload photo’s of fund raising events & activities. Hold discussions about treatment and experiences.
It’s early days yet, but you can be sure there’ll be more to follow in the coming weeks.
Ignorance isn’t bliss!
Show your support by following the ‘Tackle it!’ campaign on Twitter and join the Facebook group to find out more about how we can Tackle it! together.
Way back in 2002, The Arts Council of Wales assigned Black Sheep to redesign their web site and develop an all Wales Arts Database, as well as rebrand the organisation across all media, from logo to letterhead, business cards, brand guidelines and annual publications.
Before we embarked on any creative work, it was important that Black Sheep defined exactly what it was The Arts Council stood for, why it exists and what it’s intent is in the market. To do this focus groups were held with staff and artists to find out stakeholder opinion on some of the issues mentioned above. We found that ACW is essentially a supporting organisation, working in partnership with the arts in order to support creativity in the areas it needs it most- geographically, socially and in certain areas of the arts either under developed or in most need of guidance and finance.
The resultant Corporate Concept, i.e. the reason the Arts Council exists was ‘Supporting Creativity’. This is The Arts Council’s prime function, to support and nurture creativity, so that it is expressed to it’s fullest. Research and interpretation also showed that the Arts Council work in partnership with artists and arts organisations throughout Wales.
The very simple Celtic knot in the identity made up of two circles representing the Arts Council and artists in partnership. Also the Celtic knot subtly depicts the origins of the organisation, rather than something too obvious and cliched like a dragon, the knot was used for a reason, to graphically, along with the Concept, express the true intent and essence of The Arts Council.
The new logo and resultant identity were then rolled out across all media, including the website which was completely redesigned and restructured, brand guidelines were devised so that any application of the ACW logo was consistent and not damaging to the brand in any way. The new identity was then rolled out through letterheads, business cards, exhibition banner stands, the Urdd, corporate literature including a 5 Year Arts Development Strategy launched at the National Assembly and the Annual Report, a flagship publication highly acclaimed in the arts world.
Within this case study you can see how we have achieved a consistent and strong brand through all media by adhering to the brand guidelines, this includes exhibition stands, Annual Reports, Supporting Creativity – the 5 Year Arts Development Strategy and other supporting literature.
Above: ACW’s 1st conference identity
Above: Promoting Art in Newport
Above: A5 facts & figures booklet
Above: A5 facts & figures booklet: spread detail
Above: ACW Annual Report 02/03
Above: ACW Annual Report 02/03, spread
Above: ACW Annual Report 02/03, financials
Above: ACW Annual Report 01/02, cover
Above: ACW Annual Report 01/02, spread
Above: ACWs quarterly magazine ‘Crefft’
Above: ACWs quarterly magazine ‘Crefft’, spread
Above: ACWs quarterly magazine ‘Crefft’, cover detail
Above: ACW Annual Report 03/04, cover detail
Above: ACW Annual Report 02/03, throw-out
Above: ACW Annual Report 03/04, spread
Above: ACW Annual Report 03/04, spread
Above: ACW Annual Report 03/04, spread
Brand identity & marketing collateral produced by Black Sheep for Cardiff International Sports Stadium. A multi-sport / special event facility offering a range of activities and home to Welsh Athletics. 
Above: Brand guidelines.
Above: Stationery range.
Above: Bus shell advertising concepts.
Above: Leaflet & poster layout.
Above: 20ft banner advertising the stadium as ‘Now open!’
Above: Vehicle advertising concepts.
|
