For the second year running, Black Sheep have produced the Sports Council for Wales’ Annual Report and Accounts and Good Practice document.

As the Sports Council exists to promote sport and physical activity as part of everyday life, we wanted to produce a concept that conveyed that ethos.

We came up with a graphical representation of time. 1 year, 12 months and 365 days of sport in Wales, since the last report was published. A second document highlights the momentum achieved in the last year, with case studies of individuals and organisations, from elite athletes to lunchtime walking clubs.

Black Sheep have consistently produced creatively challenging concepts that convey our message effectively.’
Adam Fairbank, Senior Marketing Officer. Sports Council for Wales


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