We’ve been thinking for some time about how we do business and that free pitching our creative ideas against 5-10 other agencies every time a new project comes around is just stupid.
Would you ask an accountant to prepare your annual accounts before deciding on whether to engage their services? You might, but they wouldn’t do it!
Here’s how we plan to do business from now on.
Producing creative ideas for clients requires that we build a relationship with them in order to produce effective communications that deliver against agreed objectives.
So, with that in mind, ‘how can we deliver creativity, blindly in a free pitch situation?’ It’s like waving a flag in the air and expecting the wind to take it- nine times out of ten, there’s no wind.
Our creativity is our currency, so giving it away makes no sense at all! That’s why we’re taking a different approach to winning new business.
If our quote is competitive? Why not just commission us? Then after an initial consultation, where we learn about what it is you want to achieve. We’ll present you with up to three design concepts for the project. If you don’t like them, we’ll do it again and until you do. Or, you can walk away with nothing to pay!
It’s a pretty simple way of working, but may exclude us from working with some clients. But we believe that a client who is serious about their brand communications will understand and respect where we’re going and continue commission Black Sheep for all the right reasons.
Don’t like it? Don’t pay for it!
It’s our guarantee to you!
Just don’t ask us to free pitch anymore.
Jack & Neil