2 days later and we’ve lost a client, due to our ‘Don’t ask us to free pitch anymore!’ campaign.
After submitting our tender document for re-appointment to the creative services roster for a large Welsh County Council, for which we have provided creative services for since 1996; including brochures, brand identities and advertising campaigns for some of their most prestigious assets around the city.
However, after receiving our emailer, regarding Black Sheep’s new approach to business that doesn’t include giving away creativity through free pitching. Their Marketing Services Manager called to inform us of their decision, to exclude us from their roster for the next two years, because of our new stance on not free pitching ideas.
If you compile a roster of creative agencies, then selecting one to produce the work based on a quotation alone should be adequate? Otherwise, what’s the point in having a roster?
We’re saying ‘goodbye’ to short sighted attitudes!
And hello to those that understand the power of creativity!