because we’re different!

As you’ve probably gathered by now we’ve undertaken a brand refreshing exercise, after taking stock of our own values and aspirations for Black Sheep. Early on in that process we realised it was time to make a few changes to the look and feel of the company as it has a renewed sense of direction, service offer and restored vision.

At the core of the brief we set ourselves, we wanted to achieve an authorative voice with a friendly, approachable face. ‘Dolly’ our signature sheep also got a little make-over for good measure.

Our raison d’être, ‘Because we’re different!’ also came out of that brief. Where we asked questions about our relevance in a crowded market and how could we differentiate our offer from that of our peers. It was quite simple really…

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