Category Archives: Brochure Design by Black Sheep

Cardiff employee’s have their say!

Our Brief was to design the Cardiff Employee Survey, a report that presents the findings from a research project conducted by Cardiff Business School and Cardiff Business Partnership, examining employees’ perceptions of Cardiff as a place to work and asked them what they wanted from the city in the future. Cardiff Business School asked Black Sheep to design a report that communicates the needs of those individuals surveyed, quickly, clearly & effectively to business leaders.

Our Solution:
Deciphering the information contained in graphs and charts can be difficult as well as navigating through it. We created a document that illustrates its findings as well as traditionally telling the story.

Where the reader can clearly identify the key messages without necessarily having to read the whole report.

Adopting a less formal, graphic approach to the report, we used large magazine style pull-outs for key facts, with iconic symbols representing the issues identified. Our main aim was to clearly place the emphasis on engaging the target audience, who are time poor.

Impact/Feedback:
Since the reports launch, it has been widely reported through TV, Radio and online media encouraging debate on it’s findings.

‘It’s great – we’re really pleased and it’s going to a lot of large companies and organisations in Cardiff, so I hope it brings you some work too! – Everyone who has seen it has been really impressed!’ Laura Davies of the Business School.

Click on the report cover below and you will be magically transported to Issuu, where you will be able to see it in all its glory.

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Staying warm in the coldiest climates requires the best kit

Delivered to retailers at the end of last week, the new & updated, Multimat® product range brochure for 2011.

Click on the Brochure cover (above) to view the brochure at Issuu.

‘It’s testament to the close working relationship between our two companies, that we’ve spent the last 5 years continuing to develop the Multimat® brand in the outdoors market.’

Jack Bland
Black Sheep Account Director

Raising awareness in the Welsh Beef and Diary Sectors

BVD is recognised throughout Europe as one of the most important viral diseases of cattle. Hybu Cig Cymru / Meat Promotion Wales asked Black Sheep to produce their recent publication ‘A focus on BDD & Johne’s’. The aim of this booklet is to raise awareness of these two diseases across the whole of the Welsh beef and dairy sectors and encourage testing for the diseases through a health scheme approach.

Here’s what the client said.
………………………..
………………………..………………………..………

Hi Neil
Yes they have arrived, and look very good.
Thanks.

Dewi Hughes
Gweithredwr Prosiect
Project Executive
………………………..………………………..………………………..………

More Info:

Animal disease has a severe effect on productivity and profitability of cattle and impacts adversely on animal welfare.
Control and prevention of disease will improve productivity. Improving the health status of herds provides sources of disease free stock which creates export opportunities and raises the profile of the Welsh Beef industry.

This booklet focuses on two diseases that are costly to, and should be tackled by, the industry.
BVD – Bovine Viral Diarrhoea
Johne’s Disease

www.hccmpw.org.uk

Enjoy Walking – keep walking

Every day thousands of people across Wales are benefiting from regular walks.

Recently Let’s Walk, a new Wales wide initiative developed in partnership with Sport Wales, the Welsh Assembly Government and the Countryside Council for Wales asked Black Sheep to produce an information pack aimed at people who lead/want to or co-ordinate a walking group. This pack offers a series of fact sheets based on the experience of co-ordinators of successful walking groups – the sort of challenges they faced, good ideas that helped them, the information they had to go and find for themselves.

Above: Oversized A4 Folder with 10mm capacity

Above: 6 A4, 8 page & 12 page fact sheets


These bilingually produced fact sheets, act as a signpost to useful information, both local and national.
Their aim: ‘Enjoy walking – keep walking’.

Case Study – The Arts Council of Wales

Way back in 2002, The Arts Council of Wales assigned Black Sheep to redesign their web site and develop an all Wales Arts Database, as well as rebrand the organisation across all media, from logo to letterhead, business cards, brand guidelines and annual publications.

Before we embarked on any creative work, it was important that Black Sheep defined exactly what it was The Arts Council stood for, why it exists and what it’s intent is in the market. To do this focus groups were held with staff and artists to find out stakeholder opinion on some of the issues mentioned above. We found that ACW is essentially a supporting organisation, working in partnership with the arts in order to support creativity in the areas it needs it most- geographically, socially and in certain areas of the arts either under developed or in most need of guidance and finance.

The resultant Corporate Concept, i.e. the reason the Arts Council exists was ‘Supporting Creativity’. This is The Arts Council’s prime function, to support and nurture creativity, so that it is expressed to it’s fullest. Research and interpretation also showed that the Arts Council work in partnership with artists and arts organisations throughout Wales.

The very simple Celtic knot in the identity made up of two circles representing the Arts Council and artists in partnership. Also the Celtic knot subtly depicts the origins of the organisation, rather than something too obvious and cliched like a dragon, the knot was used for a reason, to graphically, along with the Concept, express the true intent and essence of The Arts Council.

The new logo and resultant identity were then rolled out across all media, including the website which was completely redesigned and restructured, brand guidelines were devised so that any application of the ACW logo was consistent and not damaging to the brand in any way. The new identity was then rolled out through letterheads, business cards, exhibition banner stands, the Urdd, corporate literature including a 5 Year Arts Development Strategy launched at the National Assembly and the Annual Report, a flagship publication highly acclaimed in the arts world.


Within this case study you can see how we have achieved a consistent and strong brand through all media by adhering to the brand guidelines, this includes exhibition stands, Annual Reports, Supporting Creativity – the 5 Year Arts Development Strategy and other supporting literature.


Above: ACW’s 1st conference identity


Above: Promoting Art in Newport

Above: A5 facts & figures booklet

Above: A5 facts & figures booklet: spread detail

Above: ACW Annual Report 02/03

Above: ACW Annual Report 02/03, spread

Above:
ACW Annual Report 02/03, financials

Above:
ACW Annual Report 01/02, cover

Above: ACW Annual Report 01/02, spread

Above: ACWs quarterly magazine ‘Crefft’

Above: ACWs quarterly magazine ‘Crefft’, spread

Above: ACWs quarterly magazine ‘Crefft’, cover detail

Above: ACW Annual Report 03/04, cover detail

Above: ACW Annual Report 02/03, throw-out

Above: ACW Annual Report 03/04, spread

Above: ACW Annual Report 03/04, spread

Above: ACW Annual Report 03/04, spread

Be comfortable, sleep warm

Be comfortable, sleep warm is the brand concept that Black Sheep delivered to Beacons Products, specifically devised for their Multimat® product range whilst undertaking a brand audit and re-positioning of the product line. A concept that came to light after account director & co-owner Jack Bland, accompanied Beacons Products MD, Adrian Stammers to Advance Camp, Everest in the Himalayas.


Jack and Adrian on their way to Road Head Camp, Mount Everest. Going the extra mile (8848m above sea level) up to understand our clients business, is what we do best.

The Multimat product brand audit, naturally led on to the creation of a new identity.   

Which has since seen Black Sheep have working in partnership with the Beacons team over the last few years, updating its packaging, product literature, website and trade press advertising in order to maintain their position of as one of leading brand names for sleeping systems in the outdoor market.
Underneath are some example of the work carried out over the past few years.


Above: Multimat® Website

Above: 2007 Multimat® product range catalogue

Above: 2008 Multimat® product range catalogue


Above: 2008 Multimat® product range catalogue

Above: 2009 Multimat® product range catalogue

Above: 2010 Multimat® product range catalogue

Above: 2010 Multimat® product range catalogue

Above: Trade Press Advertising

Above: Trade Press Advertising

Above: Trade Press Advertising

Above: Trade Press Advertising


Above: Exhibition stand

Above: Product Packaging / Labeling

Re-positioning the Business School

Cardiff University’s Business School asked Black Sheep to produce a suite of publications which reflected the experience and quality of learning on offer at Cardiff. We provided them with an approach that was stylish and sophisticated enough to show they’re a force to be reckoned with.

MBA prospectus cover

MBA prospectus : typical page layout


  
Various publication covers
   
Various publication covers

Where Research Leads, brochure cover.
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