Category Archives: Brochure Design by Black Sheep

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For the second year running, Black Sheep have produced the Sports Council for Wales’ Annual Report and Accounts and Good Practice document.

As the Sports Council exists to promote sport and physical activity as part of everyday life, we wanted to produce a concept that conveyed that ethos.

We came up with a graphical representation of time. 1 year, 12 months and 365 days of sport in Wales, since the last report was published. A second document highlights the momentum achieved in the last year, with case studies of individuals and organisations, from elite athletes to lunchtime walking clubs.

Black Sheep have consistently produced creatively challenging concepts that convey our message effectively.’
Adam Fairbank, Senior Marketing Officer. Sports Council for Wales

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Branding the Athletics Development Centre’s of Wales

Another recently completed project saw Black Sheep brand Welsh Athletics’ Athletics Development Centre’s across Wales. Providing a new logo to represent the 3 centre’s as well as advertising collateral for the innovative new athletics programme in Wales.  These Athletics Development Centre’s (ADC’s) will run out of the three indoor facilities in Wales; Deeside, Swansea and Cardiff. The ADC’s will create a hub of athletics activity, offering a weekly athletics programme for 11-15 year olds and also a regional coach/teacher education programme.

Black Sheep is a full-service creative agency, smack dab in the bleating heart of Cardiff Bay – nothing wooly about that!

Providing strategic and creative thinking: Advertising Campaigns, Branding & Logo Design, Direct-Marketing, Brochures & Graphic Design through to Print Buying to clients in Cardiff, South Wales.

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A little praise goes a long way, especially when most clients aren’t usually forthcoming with it. After 15 years in the industry I still get a buzz from this kind of feedback, it’s a great morale boost for the whole studio. So thanks Jon, it really made our day.
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I took delivery yesterday of the Breathe Swansea, brochures and have to say that the brochure is one of the nicest jobs, both in terms of design and print that we’ve ever produced, it looks absolutely great. I’ll send some samples in the post.

As it’s fully in compliance with Welsh Language best practice guidelines I think it would be worth entering into the Language Board’s bilingual design awards.

Thanks again, Jon

Marketing Services Manager
Culture and Tourism. City & County of Swansea
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So get yourself down to Swansea and pick it up Now!