Category Archives: Education Projects by Black Sheep

Cardiff Business School look to Black Sheep

Cardiff University’s Business School have, for a fifth year running, engaged Black Sheep to produce their annual prospectuses for Undergraduates and Postgraduates interested in studying at the University in 2012.
(Click on the images below to view these prospectuses in all their glory)

We believe that this continued relationship is testament to our understanding of their specific needs and desire to recruit students of the highest standard, in order to maintain and build on their ranking of 4th in the UK for the quality of its research quality. With 70% of the School’s research ranked as either ‘world-leading’ or ‘internationally excellent’.

The School is ranked 2nd in the UK in terms of the proportion of its research which is ‘world-leading’ (the highest possible category), placing it second only to London Business School.

The School uses research-led teaching across its full portfolio of programmes, giving students the cutting-edge knowledge needed to forge a successful career.


Cardiff employee’s have their say!

Our Brief was to design the Cardiff Employee Survey, a report that presents the findings from a research project conducted by Cardiff Business School and Cardiff Business Partnership, examining employees’ perceptions of Cardiff as a place to work and asked them what they wanted from the city in the future. Cardiff Business School asked Black Sheep to design a report that communicates the needs of those individuals surveyed, quickly, clearly & effectively to business leaders.

Our Solution:
Deciphering the information contained in graphs and charts can be difficult as well as navigating through it. We created a document that illustrates its findings as well as traditionally telling the story.

Where the reader can clearly identify the key messages without necessarily having to read the whole report.

Adopting a less formal, graphic approach to the report, we used large magazine style pull-outs for key facts, with iconic symbols representing the issues identified. Our main aim was to clearly place the emphasis on engaging the target audience, who are time poor.

Since the reports launch, it has been widely reported through TV, Radio and online media encouraging debate on it’s findings.

‘It’s great – we’re really pleased and it’s going to a lot of large companies and organisations in Cardiff, so I hope it brings you some work too! – Everyone who has seen it has been really impressed!’ Laura Davies of the Business School.

Click on the report cover below and you will be magically transported to Issuu, where you will be able to see it in all its glory.

So you think you know about Wales!

Well now you can prove it with our online quiz game about Wales. Cultured Cymru, produced for Culturenet Cymru many moons ago, asks questions like ‘Who was the first Welsh MP?’, Or, ‘Who scored the first Try at the Millennium Stadium?’. Be warned! You’ll need to have encyclopedic knowledge of Wales to get to the top of the Leaderboard.

Click on the link above and you’ll be magically transported to the game.

Go on, give it a go! It’s fun honest.

Re-positioning the Business School

Cardiff University’s Business School asked Black Sheep to produce a suite of publications which reflected the experience and quality of learning on offer at Cardiff. We provided them with an approach that was stylish and sophisticated enough to show they’re a force to be reckoned with.

MBA prospectus cover

MBA prospectus : typical page layout

Various publication covers
Various publication covers

Where Research Leads, brochure cover.
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Where the people make the place

It’s a little late on our part as Cardiff University are due to publish their latest Annual Report, however here is the report that we designed for them last year, incorporating our concept that ‘the people make the place’.

Above: Cover

Spread: This was the year that…

Spread: Excellent and relevant research

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