Category Archives: Graphic Design by Black Sheep

Cardiff Business School look to Black Sheep

Cardiff University’s Business School have, for a fifth year running, engaged Black Sheep to produce their annual prospectuses for Undergraduates and Postgraduates interested in studying at the University in 2012.
(Click on the images below to view these prospectuses in all their glory)

We believe that this continued relationship is testament to our understanding of their specific needs and desire to recruit students of the highest standard, in order to maintain and build on their ranking of 4th in the UK for the quality of its research quality. With 70% of the School’s research ranked as either ‘world-leading’ or ‘internationally excellent’.


The School is ranked 2nd in the UK in terms of the proportion of its research which is ‘world-leading’ (the highest possible category), placing it second only to London Business School.

The School uses research-led teaching across its full portfolio of programmes, giving students the cutting-edge knowledge needed to forge a successful career.

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Never go back!

 

Cardiff employee’s have their say!

Our Brief was to design the Cardiff Employee Survey, a report that presents the findings from a research project conducted by Cardiff Business School and Cardiff Business Partnership, examining employees’ perceptions of Cardiff as a place to work and asked them what they wanted from the city in the future. Cardiff Business School asked Black Sheep to design a report that communicates the needs of those individuals surveyed, quickly, clearly & effectively to business leaders.

Our Solution:
Deciphering the information contained in graphs and charts can be difficult as well as navigating through it. We created a document that illustrates its findings as well as traditionally telling the story.

Where the reader can clearly identify the key messages without necessarily having to read the whole report.

Adopting a less formal, graphic approach to the report, we used large magazine style pull-outs for key facts, with iconic symbols representing the issues identified. Our main aim was to clearly place the emphasis on engaging the target audience, who are time poor.

Impact/Feedback:
Since the reports launch, it has been widely reported through TV, Radio and online media encouraging debate on it’s findings.

‘It’s great – we’re really pleased and it’s going to a lot of large companies and organisations in Cardiff, so I hope it brings you some work too! – Everyone who has seen it has been really impressed!’ Laura Davies of the Business School.

Click on the report cover below and you will be magically transported to Issuu, where you will be able to see it in all its glory.

Call, Email, Tweet – say hello today!

 

because we’re different!

As you’ve probably gathered by now we’ve undertaken a brand refreshing exercise, after taking stock of our own values and aspirations for Black Sheep. Early on in that process we realised it was time to make a few changes to the look and feel of the company as it has a renewed sense of direction, service offer and restored vision.

At the core of the brief we set ourselves, we wanted to achieve an authorative voice with a friendly, approachable face. ‘Dolly’ our signature sheep also got a little make-over for good measure.

Our raison d’être, ‘Because we’re different!’ also came out of that brief. Where we asked questions about our relevance in a crowded market and how could we differentiate our offer from that of our peers. It was quite simple really…

Here come the Men in…

Black is Black