Category Archives: Memory Lane

End of Part One

In November 1998, Jack & I opened Black Sheep with one goal in mind, ‘to become the No.1 agency of choice in Wales’. Since that day, we’ve built a reputation for great creative work and a client service that’s second to none. We’ve done this by providing strategic and creative thinking across all media, building strong and consistent brands for clients in the public and private sectors from our pen in Cardiff Bay, Wales UK.

Becoming the agency of choice was always was a big ask, we know. But an idea that’s stayed with us, having spent the last 12 years driving towards that dream, through good times and bad.

It’s been a roller coaster ride that’s seen the agency grow to 19 staff at our peak with a turnover of 1.3 million. However, our passion and commitment to achieving this shared vision has never faltered, even when the odds were stacked against us. Especially in recent times where economic pressures have taken their toll on our clients and subsequently us.

So we’ve come to the end of our 12 year apprenticeship in Wales’ creative sector and are looking forward to the next twelve years with a renewed sense of focus and direction.

This post is dedicated to the people who made Black Sheep, the agency what it was and still wants to be. A celebration of who did what and when. Their contribution to the agency, large & small, helped make it exciting, creatively stimulating and a pleasure to have worked along side (most of them anyway). Seeing how most of them have developed and moved on to new challenges has been a real thrill for us and we wish them every success in their future careers.

The mix of staff from 1998 through to November 2010 changed as the needs of the business changed. Here you can see when each member of the flock played their part in Black Sheep.

Staff in order of service and where they are now (if known):
Neil Asher_Creative Director
Jack Bland_Account Director
Dion Hester_Graphic Design Intern
Dan Clemo_Graphic Designer — Senior
Joanna Cook Abbott_Graphic Designer
Lee Griffith_Graphic Designer (UWIC PDR)
Chris Coles_Consultant — Chairman
James Osgood_Account Director (Peter’s Pies)
Jason Veal_New Media & Interactive Developer
Ruth Tuttsel_Finance Manger
Marc Jennings_Junior Designer (The Undercard)
Clare Scott (was Sinkinson)_Graphic Designer — Senior
Graham Hutchings_New Media & Interactive Developer (Atticus)
Gareth Wall_Graphic Designer — Senior
Katherine Formosa Bown_Account Executive
Rebbeca Holliday_Finance Manager
Jane Barker_Studio & Production Manager (Westdale)
Tom Tribe_Graphic Design & Interactive_work experience
Robert Cozens_Managing Director (RCA Marketing)
Nicola Osgood (was Northway)_Account Manager
Tom Dixon_Graphic Design Intern
Amanda Hopkins Maclellan_Finance
Aled Jones_Graphic Designer (Notjones)
Anne Scourfield_Graphic Design Intern (Teaching)
Catrin Lewis_Graphic Designer (Neat Supreme)
Darren Scammell_Sales Director
Gavin Richards_Graphic Designer (Horizon)
Jon Paul James_Graphic Designer
Darren Jamieson_Web Developer
Gareth Acreman_Studio & Production Manager
Terry Evans_Artworker
Claire Siggery_Graphic Design Intern
Kevin Poole_Account Executive
Emily Scott_Account Executive
Kate Achterlonie (Deceased)_Junior Account Executive
Alice Child Dabiri_Account Executive
Alexis West_Graphic Designer (The Swinging SeeSaw)
Pam Toye_Finance Manager
Kim Manson_Junior Account Executive
Steve Leard_Junior Designer – Middleweight (StazikerJones)
Ana Rita Cruz_Graphic Design Intern (SpinDogs)
Gemma Roberts_Graphic Design Intern


9.15am – a light went out

It’s exactly one year ago today that Kate Aucterlonie, who previously worked at Black Sheep as an Account Exec died in a road accident on 17th February 2009, at 9.15 am, cycling up Caerphilly Mountain.

Still in our thoughts. x

Kate Auchterlonie who died on Tuesday 17th February 2009 was the daughter of George Auchterlonie and Sue Wilshere. She is survived by her elder sister, Anna. Kate was educated at Ysgol Glantaf in Cardiff and in 2002 graduated from Exeter College, Oxford with a degree in politics, philosophy and economics.

You can find out more about Kate at

We’ve come a long way baby

10 years ago today, we opened the pen with one goal in mind, ‘how about being the best?’

Since that day, we’ve built a reputation for great creative work and a client service that’s second to none, whilst doing work we love and believe in. Providing strategic and creative thinking across all media, whilst building strong and consistent brands for clients in the public and private sectors from our pen in Cardiff Bay.

We’ve had the pleasure of working with some incredible clients during that time and look forward to continuing to produce great creative for them whilst developing new relationships in the coming years.

A big thank you goes out to everyone who has played their part in the success of Black Sheep during the last 10 years, no matter how big or small, your contribution helped shape what we are today. You know who you are!

It’s been a roller coaster ride, one which we’re not getting off anytime soon!

10 years later and the goal is still what drives us.

Big thanks to Kim for the uber cookie!

Get your kit off

In the early days we’d do anything for a bit of self promotion.

Left to Right: Lee Griffith (now at PDR UWIC), Jack Bland, Neil Asher