Category Archives: Online stuff

Up skilling at the Pen with Certitec (Adobe Authorised Training)

Keeping up-to-date with new developments in our industry has always been something that we’ve been keen to do. However, when it’s a new skill sometimes attending a training course can be the fastest and most efficient way of up-skilling. So we sent Jack on a Certitec Digital Publishing Suite, 3 day Masterclass  in London to further his knowledge and improve our offering in the process.   

Here’s the basic info of the course, taken from the Certitec Website: 

DPS Masterclass – 3 day
In this highly detailed Adobe Authorised DPS training course which includes hands-on project building on the afternoon of the last day, you will learn how to use the Adobe® Digital Publishing Suite to build Single Edition and Multi-folio magazine apps to deliver innovative reading experiences and dynamic content on leading tablet devices such as iPad, Android and Kindle Fire. This course is delivered by an Adobe InDesign and Digital Publishing Suite Certified Instructor.

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Quietly beavering away

Its been while since we popped our heads out of the pen and into the blogosphere. With summer now finally arriving and a well earned holiday on the cards, it’s probably a good time to bring you up-to-speed with what we’ve been doing over the last few months.

We’ve re-branded ‘Broneirion’, Girlguiding Cymru’s outdoor centre in Mid Wales, as well as providing them with a new visual language and marketing collateral.

We’ve also provided promotional support to Hybu Cig Cymru with exhibition banners and marketing brochures as well as producing the latest prospectuses for Cardiff Business School.

But a large chunk of the work that we’ve been producing over the last nine months, has seen us focus on developing and growing on one of our long term clients; multimat®, one of the UK’s leading outdoor equipment manufacturers.

From the ground up, we’ve looked at brand perception on the high street and gaged the opinions of the end user, to how they are supported by the retail sector, which culminated in the production of a complete audit review of the market and their share in it and how their brand stacks up against the competition, together with recommendations for advertising and a social media strategy.

After approval of our recommendation, we’ve undertaken a complete redesign of their packaging, specifying new range colours and imagery to support their products. We’ve supported this by the inception of two new ad advertising campaigns, one for their ‘superlite air’ inflatable mattress, the other; for their family premium range of self-inflating mattresses.

We’ve also produced our first a short form video to promote the brand online via YouTube & Facebook and have just competed their 2013 outdoor & military collection catalogue.

This refocusing on brand profile is in anticipation of their launch into Europe next year, starting at the 2013 OutDoor show in Friedrichshafen, Germany. Where we recently visited the show to recce the venue and check out the competition.

This is my videoblog/visual diary/reference material from the trip.

OutDoor 2012, Friedrichshafen – a visual diary from Neil Asher on Vimeo.

Never go back!

 

We Build Brands


Check out Black Sheep’s online portfolio on Issuu, by clicking on the image above.

Brands from the pen


From the Arts Council of Wales through to Tredegar House, Newport. Click on the image above to be magically transported to Issuu where you can see some of the brands we’ve created over the last 12 years.

Black Sheep get the nod from Blair Enns (Win Without Pitching guru)

Our simple message of ‘Don’t ask us to free pitch anymore!’ just got the nod from Blair Enns (Win Without Pitching guru) on Twitter.
Thanks Blair, our decision to stop giving away our creativity was certainly a helped along by one of your lectures that we attended in Cardiff.

So you think you know about Wales!

Well now you can prove it with our online quiz game about Wales. Cultured Cymru, produced for Culturenet Cymru many moons ago, asks questions like ‘Who was the first Welsh MP?’, Or, ‘Who scored the first Try at the Millennium Stadium?’. Be warned! You’ll need to have encyclopedic knowledge of Wales to get to the top of the Leaderboard.


Click on the link above and you’ll be magically transported to the game.

Go on, give it a go! It’s fun honest.