Every day thousands of people across Wales are benefiting from regular walks.
Recently Let’s Walk, a new Wales wide initiative developed in partnership with Sport Wales, the Welsh Assembly Government and the Countryside Council for Wales asked Black Sheep to produce an information pack aimed at people who lead/want to or co-ordinate a walking group. This pack offers a series of fact sheets based on the experience of co-ordinators of successful walking groups – the sort of challenges they faced, good ideas that helped them, the information they had to go and find for themselves.
Above: Oversized A4 Folder with 10mm capacity
Above: 6 A4, 8 page & 12 page fact sheets
These bilingually produced fact sheets, act as a signpost to useful information, both local and national.
Their aim: ‘Enjoy walking – keep walking’.
For the second year running, Black Sheep have produced the Sports Council for Wales’ Annual Report and Accounts and Good Practice document.
As the Sports Council exists to promote sport and physical activity as part of everyday life, we wanted to produce a concept that conveyed that ethos.
We came up with a graphical representation of time. 1 year, 12 months and 365 days of sport in Wales, since the last report was published. A second document highlights the momentum achieved in the last year, with case studies of individuals and organisations, from elite athletes to lunchtime walking clubs.
‘Black Sheep have consistently produced creatively challenging concepts that convey our message effectively.’
Adam Fairbank, Senior Marketing Officer. Sports Council for Wales
For a second year running! We’ve been commissioned to produce the Sports Council for Wales’ Annual Report & Accounts, plus Good Practice document after submitting our creative tender, which will be published in the Autumn.
In the meantime, here’s a taster of what we did last year.