Category Archives: Swansea City Council

2010 Swansea Bay Summer Festival identity

Back in November Black Sheep announced its pitch win, for the marketing collateral of the 2010 Swansea Bay Summer Festival. Which encompasses the refresh of the festival’s identity, a 40 page events brochure, 14 page activity book, press advertising, street banners, posters & billboards throughout the city. After further development of our initial identity proposal, we can finally reveal the updated brand identity for this years festival.


‘It’s an evolutionary identity that replaces the existing windmill logo, to communicate a fresh sense of summer, through its ice cream colour palette and seaside vector based illustrative style’.
Neil Asher, Creative Director. Black Sheep

Above: Advertising Examples


Above: Previous festival logo (not produced by Black Sheep)

Look out for more examples of how the festival’s visual identity is shaping up in the coming weeks. in the meantime you can check out the Festival’s existing site for more information.
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Overview of the Festival

The Swansea Bay Summer Festival is the umbrella brand for events taking place in and around Swansea Bay between May and September. 2010 is the 11th year for the Festival. Traditionally the Festival has appealed to families, and covers the majority of Council events as well as external events taking place within Swansea. The 2010 Festival will portray Swansea as a vibrant city with lot’s of events and attractions for all ages. The brochure will contain information about dining out in Swansea, shopping, venues as well as an events calendar.

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Black Sheep is a creative agency, smack dab in the bleating heart of Cardiff Bay – nothing wooly about that!
Providing strategic and creative thinking: Advertising Campaigns, Branding & Logo Design, Direct-Marketing, Brochures & Graphic Design through to Print Buying to clients in Cardiff, South Wales.

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Hurrah! Summer has arrived at the pen.

Creatively that is. Gemma, our latest intern at Black Sheep, who recently graduated from UWIC’s BA (Hons) Graphic Communication course, has won her first creative pitch for Black Sheep. We thought that her coffee & tea making skills were good, but she’s surpassed all expectations so far.

In at the deep end and on her first day at the pen, we gave her the tender for a suite of marketing collateral for the 2010 Swansea Bay Summer Festival. The project encompasses the refresh of the festival’s identity, a 40 page events brochure, 14 page activity book, press advertising, street banners, posters & billboards throughout the city.

Look out for an update in the coming weeks. in the meantime you can check out the Festival’s existing site for more information.

Well done Gemma!
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Overview of the Festival

The Swansea Bay Summer Festival is the umbrella brand for events taking place in and around Swansea Bay between May and September. 2010 is the 11th year for the Festival. Traditionally the Festival has appealed to families, and covers the majority of Council events as well as external events taking place within Swansea. The 2010 Festival will portray Swansea as a vibrant city with lot’s of events and attractions for all ages. The brochure will contain information about dining out in Swansea, shopping, venues as well as an events calendar.

Go on – Enjoy Swansea

Black Sheep were recently asked by City and County of Swansea, Culture, Leisure and Tourism department to create an identity for their ‘Enjoy Swansea‘ Sub-brand.

Covering Arts and entertainment on offer around the city, from theatres and leisure centre’s to children’s play area’s.

Black Sheep is a full-service creative agency, smack dab in the bleating heart of Cardiff Bay – nothing wooly about that!
Providing strategic and creative thinking: Advertising Campaigns, Branding & Logo Design, Direct-Marketing, Brochures & Graphic Design through to Print Buying to clients in Cardiff, South Wales.

Spread the love

A little praise goes a long way, especially when most clients aren’t usually forthcoming with it. After 15 years in the industry I still get a buzz from this kind of feedback, it’s a great morale boost for the whole studio. So thanks Jon, it really made our day.
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I took delivery yesterday of the Breathe Swansea, brochures and have to say that the brochure is one of the nicest jobs, both in terms of design and print that we’ve ever produced, it looks absolutely great. I’ll send some samples in the post.

As it’s fully in compliance with Welsh Language best practice guidelines I think it would be worth entering into the Language Board’s bilingual design awards.

Thanks again, Jon

Marketing Services Manager
Culture and Tourism. City & County of Swansea
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So get yourself down to Swansea and pick it up Now!

Breathe Swansea

Black Sheep have recently completed the ‘Breathe Swansea’ identity, for the marketing of Swansea’s Parks and Outdoor spaces.

Hot House Flowers

Black Sheep have recently completed the Re Brand of ‘Plantasia’ a unique tropical haven of unusual and exotic plants and animals in Swansea, for the City & Counties, Culture & Tourism Division.