Back in November Black Sheep announced its pitch win, for the marketing collateral of the 2010 Swansea Bay Summer Festival. Which encompasses the refresh of the festival’s identity, a 40 page events brochure, 14 page activity book, press advertising, street banners, posters & billboards throughout the city. After further development of our initial identity proposal, we can finally reveal the updated brand identity for this years festival.
‘It’s an evolutionary identity that replaces the existing windmill logo, to communicate a fresh sense of summer, through its ice cream colour palette and seaside vector based illustrative style’.
Neil Asher, Creative Director. Black Sheep
Above: Advertising Examples
Above: Previous festival logo (not produced by Black Sheep)
Look out for more examples of how the festival’s visual identity is shaping up in the coming weeks. in the meantime you can check out the Festival’s existing site for more information.
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Overview of the Festival
The Swansea Bay Summer Festival is the umbrella brand for events taking place in and around Swansea Bay between May and September. 2010 is the 11th year for the Festival. Traditionally the Festival has appealed to families, and covers the majority of Council events as well as external events taking place within Swansea. The 2010 Festival will portray Swansea as a vibrant city with lot’s of events and attractions for all ages. The brochure will contain information about dining out in Swansea, shopping, venues as well as an events calendar.
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Black Sheep is a creative agency, smack dab in the bleating heart of Cardiff Bay – nothing wooly about that!
Providing strategic and creative thinking: Advertising Campaigns, Branding & Logo Design, Direct-Marketing, Brochures & Graphic Design through to Print Buying to clients in Cardiff, South Wales.
