Tenovus, Wales’ leading cancer charity recently asked Black Sheep to name and brand their forthcoming awareness campaign about testicular cancer, targeted at Welsh men aged 25-60.
Our thinking: ‘Well, we all know that ‘Tackle’ has long since been used as a slang term for the male testes. We decided put it to good use with a positive call-to-action, that encourages men to cast off their inhibitions or embarrassment and check themselves out!’
This June, Tenovus’ aim is to get Welsh men to ‘know themselves and recognise that, if the symptoms they’re experiencing aren’t their norm, then they need to Tackle it! with a visit to their GP, as men in Wales are needlessly dying from embarrassment.
Fronted by Welsh football legend, John Hartson, who was diagnosed with testicular cancer in 2009 and has since recovered, the campaign will kick off with events taking place during June 2010.
The campaign will also take on new ground for Tenovus, by utilising social networking sites like Facebook & Twitter. Which will hopefully be a more efficient way of virally spreading the word in a very cost effect way for the charity, where interested individuals will spread the word from friend to friend via referral.
Fans & followers will then get specific campaign information, share experiences and keep up-to-date with the events and fund raising opportunities, be able to upload photo’s of fund raising events & activities. Hold discussions about treatment and experiences.
It’s early days yet, but you can be sure there’ll be more to follow in the coming weeks.
Ignorance isn’t bliss!
Show your support by following the ‘Tackle it!’ campaign on Twitter and join the Facebook group to find out more about how we can Tackle it! together.