Category Archives: Typography

Brands from the pen


From the Arts Council of Wales through to Tredegar House, Newport. Click on the image above to be magically transported to Issuu where you can see some of the brands we’ve created over the last 12 years.

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Lowering Carmarthenshire’s Carbon Footprint

Late last year, Carmarthenshire County Council asked Black Sheep to develop a brand that would be used to promote a more sustainable way of living in the authority. One which would also improve awareness amongst its staff, allowing the campaign to gain a better momentum in and around the county.

The aim of the Byw Sir Gar / Living Carmarthenshire campaign is to work with 20+ households on a “green streets” type campaign. Building on existing initiatives (eg British Gas Green Streets, low carbon communities projects) they will monitor and evaluate the carbon footprint of 20 houses (over one month initially but with regular follow-ups) to demonstrate how small changes can have a large impact in terms of carbon emissions. Also, to gain maximum community engagement, linking with existing groups, schools, local establishments etc with the aim of helping the community to reduce its footprint and to be more aware of sustainable living. This will be done by promoting the five themes within ‘Making Carmarthenshire a sustainable county’.

Above: Brand Identity and Colour Palette

Above: Q&A Document Front cover


Above: Inside page layouts

The above 6 page questionaire is the first piece of campaign collateral published, which aims to gage the opinion of the community whilst gathering response data on the key issues.
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Expect a Letter

Black Sheep’s ‘Expect a Letter’ campaign for SGC, targeting London design & advertising agencies received a 60% response rate.

The campaign’s aim was to present SGC as a print company who understood what a creative agency required from their print partner and therefore attract a high calibre customer producing a greater profit margin.

We sent out ‘guerilla marketing’ style letters to creative heads telling them to ‘Expect a Letter’ on a named day. These arrived unbranded, with no explanation as to who or where the letter was from.

On the first allocated day a 1m x 1m ‘S’ arrived,

which we then repeated the process over the course of the next two weeks to unravel the mystery senders initials- SGC.


Stephens & George commercial, part of the larger Stephens & George Print Group. SGC is the sheet-fed printing arm of the organisation.
The campaign was later rolled out to the top 100 design businesses across the country.




P.S: Thanks to Kate for picking up my typo!
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Black Sheep is a full-service creative agency, smack dab in the bleating heart of Cardiff Bay – nothing woolly about that!
Providing strategic and creative thinking: Advertising Campaigns, Branding & Logo Design, Direct-Marketing, Brochures & Graphic Design through to Print Buying to clients in Cardiff, South Wales.

Mac_it’s not PC.

Mac_it’s not PC. Designed by Black Sheep and now available in both Black & White options for both male & female Apple Macintosh lovers everywhere from ‘teepay‘. Buy it now! before its too late.

About teepay

teepay is a place where you can buy, design and make money from T-shirts. We set it up because, like you, we love T-shirts.

We thought it would be great to have a place where anyone in the world can submit a T-shirt design that they would like to wear. The teepay communitee can then browse through the submissions and place an order for their favourite designs. If within 14 days a design gets over green print quantity, then it gets printed and sold in our online store (a sort of design democracy, if you like). The designer is then entitled to a percentage of the money from sales of his or her design. If your design gets is under green print quantity by the 14th day we will grant your design an additional bonus of 7 days just to give you a bit more of a chance.

All designs are printed on 100% organic cotton T-shirts and cost £25 for mens and £20 for womens.

Say hello with Helvetica Neue

‘Say hello with Helvetica Neue!, in 29 languages. Designed by Black Sheep and available from ‘teepay‘. Buy it now! before its too late.

About teepay

teepay is a place where you can buy, design and make money from T-shirts. We set it up because, like you, we love T-shirts.

We thought it would be great to have a place where anyone in the world can submit a T-shirt design that they would like to wear. The teepay communitee can then browse through the submissions and place an order for their favourite designs. If within 14 days a design gets over green print quantity, then it gets printed and sold in our online store (a sort of design democracy, if you like). The designer is then entitled to a percentage of the money from sales of his or her design. If your design gets is under green print quantity by the 14th day we will grant your design an additional bonus of 7 days just to give you a bit more of a chance.

All designs are printed on 100% organic cotton T-shirts and cost £25 for mens and £20 for womens.

This Font could save the planet*

*Well in theory. Ecofont’s creators claim that the little holes mean it uses 20 per cent less ink than most fonts.

Download it for free here:

ecufont

Making our creative even more accessible

FS Me, designed and distributed by Fontsmith has set a new benchmark in typographic accessiblilty.

Researched and developed in conjunction with and endorsed by – Mencap, the UK’s leading disability charity. It avoids the usual clichés associated with ‘accessible’ fonts.

It’s not quirky or odd looking, doesn’t resemble the childlike design of fridge magnets or early learning tools and is set to challenge Arial as a new standard in legibility. This is a first by a designer in crafting and care which stands up as a typeface in its own right, as a benchmark in accessibility and is available now for people to use as an everyday tool to assist in the Mencap vision of a world where people with a learning disability are valued equally, listened to and included.

It was designed to exceed government standards for typeface accessibility. Its simple, elegant feel and extensive character set including bespoke Welsh characters provide freedom for scale and creativity. A clean, modern sans serif, warm and friendly, but not too curvy which is crisp and clear and definitely not cold.

That’s why Black Sheep have decided to use FS Me in all of our marketing communications as well as introduce it to our clients when appropriate.

Mencap receives a donation for each font licence purchased.

You can buy FS Me here.
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Black Sheep is a creative agency, smack dab in the bleating heart of Cardiff Bay – nothing wooly about that!
Providing strategic and creative thinking: Advertising Campaigns, Branding & Logo Design, Direct-Marketing, Brochures & Graphic Design through to Print Buying to clients in Cardiff, South Wales.