Category Archives: Wales

Quietly beavering away

Its been while since we popped our heads out of the pen and into the blogosphere. With summer now finally arriving and a well earned holiday on the cards, it’s probably a good time to bring you up-to-speed with what we’ve been doing over the last few months.

We’ve re-branded ‘Broneirion’, Girlguiding Cymru’s outdoor centre in Mid Wales, as well as providing them with a new visual language and marketing collateral.

We’ve also provided promotional support to Hybu Cig Cymru with exhibition banners and marketing brochures as well as producing the latest prospectuses for Cardiff Business School.

But a large chunk of the work that we’ve been producing over the last nine months, has seen us focus on developing and growing on one of our long term clients; multimat®, one of the UK’s leading outdoor equipment manufacturers.

From the ground up, we’ve looked at brand perception on the high street and gaged the opinions of the end user, to how they are supported by the retail sector, which culminated in the production of a complete audit review of the market and their share in it and how their brand stacks up against the competition, together with recommendations for advertising and a social media strategy.

After approval of our recommendation, we’ve undertaken a complete redesign of their packaging, specifying new range colours and imagery to support their products. We’ve supported this by the inception of two new ad advertising campaigns, one for their ‘superlite air’ inflatable mattress, the other; for their family premium range of self-inflating mattresses.

We’ve also produced our first a short form video to promote the brand online via YouTube & Facebook and have just competed their 2013 outdoor & military collection catalogue.

This refocusing on brand profile is in anticipation of their launch into Europe next year, starting at the 2013 OutDoor show in Friedrichshafen, Germany. Where we recently visited the show to recce the venue and check out the competition.

This is my videoblog/visual diary/reference material from the trip.

OutDoor 2012, Friedrichshafen – a visual diary from Neil Asher on Vimeo.

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Cardiff Business School look to Black Sheep

Cardiff University’s Business School have, for a fifth year running, engaged Black Sheep to produce their annual prospectuses for Undergraduates and Postgraduates interested in studying at the University in 2012.
(Click on the images below to view these prospectuses in all their glory)

We believe that this continued relationship is testament to our understanding of their specific needs and desire to recruit students of the highest standard, in order to maintain and build on their ranking of 4th in the UK for the quality of its research quality. With 70% of the School’s research ranked as either ‘world-leading’ or ‘internationally excellent’.


The School is ranked 2nd in the UK in terms of the proportion of its research which is ‘world-leading’ (the highest possible category), placing it second only to London Business School.

The School uses research-led teaching across its full portfolio of programmes, giving students the cutting-edge knowledge needed to forge a successful career.

Cardiff employee’s have their say!

Our Brief was to design the Cardiff Employee Survey, a report that presents the findings from a research project conducted by Cardiff Business School and Cardiff Business Partnership, examining employees’ perceptions of Cardiff as a place to work and asked them what they wanted from the city in the future. Cardiff Business School asked Black Sheep to design a report that communicates the needs of those individuals surveyed, quickly, clearly & effectively to business leaders.

Our Solution:
Deciphering the information contained in graphs and charts can be difficult as well as navigating through it. We created a document that illustrates its findings as well as traditionally telling the story.

Where the reader can clearly identify the key messages without necessarily having to read the whole report.

Adopting a less formal, graphic approach to the report, we used large magazine style pull-outs for key facts, with iconic symbols representing the issues identified. Our main aim was to clearly place the emphasis on engaging the target audience, who are time poor.

Impact/Feedback:
Since the reports launch, it has been widely reported through TV, Radio and online media encouraging debate on it’s findings.

‘It’s great – we’re really pleased and it’s going to a lot of large companies and organisations in Cardiff, so I hope it brings you some work too! – Everyone who has seen it has been really impressed!’ Laura Davies of the Business School.

Click on the report cover below and you will be magically transported to Issuu, where you will be able to see it in all its glory.

Heading down to Swansea Metropolitan University

Working in Cardiff for the last 16 years, I’ve had the pleasure of working with some truly great creatives, with most of them starting as juniors. Fresh out of college and looking for that all important first rung on the ladder. One of my responsibilities at Black Sheep has been to find that talent.

As Black Sheep’s Creative Director, this experience has given me the opportunity to help guide and nurture the talented creatives that we’ve been fortunate to employ over the years. Whilst seeing them go on to greater heights in their careers has been a real thrill for me and has probably been the most challenging and yet the most rewarding part of my career to-date.

Lecturing, has been something I’ve been interested in doing, but didn’t know how or when it might happen in my career. So naturally, I jumped at the opportunity when Angela Williams, Course Director, BA(Hons) Design for Advertising at Swansea Metropolitan University approached me with a view to teaching on the course. As it’s especially relevant and exciting for me to come back to Swansea after spending a few formative years at the college, studying Technical Illustration (1990-91), when it was Swansea Institute of Higher Education guided me to where I am today.

So, as of 28th September, I’ll be at the University every Tuesday until Christmas.

Click on the links if you want to know more about the BA(Hons) Design for Advertising Course or Swansea Metropolitan University.

1 last studio space available in Cardiff Bay

After opening the gate to the Pen a few months ago, we’ve welcomed four new tenant’s to 103 Bute Street, Cardiff Bay. Namely; The Undercard, Hello Tank, Fauvel Khan and Advanced Jewel Craft, seeing Bute Chambers become a real hub of creativity in the bay.

We’ve got 1 studio left, which benefits from good natural light and can accommodate up to 12 people.

LOCATION
103 Bute Street, Cardiff – 2nd floor studio TO LET

Cardiff is the principal commercial and administrative centre of Wales with an urban population of approximately 315,000 and in excess of 500,000 living within 10 miles of the City Centre.  The City enjoys excellent road, rail and air communications. Theses include the A470, A48 and A4232 which lead from the M4 to the City Centre, Cardiff Central Railway Station which is part of the Great Western Rail Network, and Cardiff International Airport.
 
The property is located within the heart of Cardiff Bay approximately one mile south east of Cardiff City Centre. Mermaid Quay Festival Shopping and Restaurant Complex, The Millennium Centre, The Welsh Assembly Building and Cardiff Bay Waterfront are all within the near vicinity.

The Taff Crossing and the Butetown Tunnel which provides dual carriageway access to the M4 Motorway at Junction 33.

DESCRIPTION
Second Floor
Studio 1 – Front Office — 67.96 sq.m. (12 persons max)
The available accommodation is situated to on second floor of a three storey property built at the turn of the last century. The offices benefit from recent renovation including wooden flooring, inset service boxes with Cat5 network cabling installed, wall mounted cupboard storage, central heating, 5 desks are included-however more can be arranged on application. The building and studio’s are alarmed and benefit from a door entry system, allowing tenants out-of-hours access to their respective units. Tea-point, fridge, dishwasher and W.C. facilities are provided for. There is also a boardroom facility to house 10 – 15 people available subject to prior booking on a fair usage policy.

LEASE
This unit is available immediately to lease on flexible terms. Further details are available upon application.
 
RENT
Upon application.

For prices and further information, contact:
Jack Bland
jack@blacksheep.info

Raising awareness in the Welsh Beef and Diary Sectors

BVD is recognised throughout Europe as one of the most important viral diseases of cattle. Hybu Cig Cymru / Meat Promotion Wales asked Black Sheep to produce their recent publication ‘A focus on BDD & Johne’s’. The aim of this booklet is to raise awareness of these two diseases across the whole of the Welsh beef and dairy sectors and encourage testing for the diseases through a health scheme approach.

Here’s what the client said.
………………………..
………………………..………………………..………

Hi Neil
Yes they have arrived, and look very good.
Thanks.

Dewi Hughes
Gweithredwr Prosiect
Project Executive
………………………..………………………..………………………..………

More Info:

Animal disease has a severe effect on productivity and profitability of cattle and impacts adversely on animal welfare.
Control and prevention of disease will improve productivity. Improving the health status of herds provides sources of disease free stock which creates export opportunities and raises the profile of the Welsh Beef industry.

This booklet focuses on two diseases that are costly to, and should be tackled by, the industry.
BVD – Bovine Viral Diarrhoea
Johne’s Disease

www.hccmpw.org.uk

Sustrans and Black Sheep help Welsh hospital staff, walk and cycle to work

Sustrans, the UK’s leading sustainable transport charity, asked Black Sheep to produce a set of maps to help Welsh hospital staff to walk or cycle to work. After many months of route planning, we set about producing 5 maps (For Ysbyty Bangor, Breconshire War Memorial Hospital, Prince Phillip Hospital Llanelli, Morriston Hospital Swansea and the Royal Gwent in Newport) which plot your walking and cycling route, enabling you to see how long the journey will take on foot or by bike, and it will tell you how far it is, too.

Above: walking map details

Above: Bangor Hospital walking & cycling map.

Above: walking map details

Above: cycling ride time, map detail


Above: Prince Phillip Hospital walking & cycling map.

Above: map key