Tag Archives: Camping

Be comfortable, sleep warm

Be comfortable, sleep warm is the brand concept that Black Sheep delivered to Beacons Products, specifically devised for their Multimat® product range whilst undertaking a brand audit and re-positioning of the product line. A concept that came to light after account director & co-owner Jack Bland, accompanied Beacons Products MD, Adrian Stammers to Advance Camp, Everest in the Himalayas.


Jack and Adrian on their way to Road Head Camp, Mount Everest. Going the extra mile (8848m above sea level) up to understand our clients business, is what we do best.

The Multimat product brand audit, naturally led on to the creation of a new identity.   

Which has since seen Black Sheep have working in partnership with the Beacons team over the last few years, updating its packaging, product literature, website and trade press advertising in order to maintain their position of as one of leading brand names for sleeping systems in the outdoor market.
Underneath are some example of the work carried out over the past few years.


Above: Multimat® Website

Above: 2007 Multimat® product range catalogue

Above: 2008 Multimat® product range catalogue


Above: 2008 Multimat® product range catalogue

Above: 2009 Multimat® product range catalogue

Above: 2010 Multimat® product range catalogue

Above: 2010 Multimat® product range catalogue

Above: Trade Press Advertising

Above: Trade Press Advertising

Above: Trade Press Advertising

Above: Trade Press Advertising


Above: Exhibition stand

Above: Product Packaging / Labeling

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