Tag Archives: leisure

Quietly beavering away

Its been while since we popped our heads out of the pen and into the blogosphere. With summer now finally arriving and a well earned holiday on the cards, it’s probably a good time to bring you up-to-speed with what we’ve been doing over the last few months.

We’ve re-branded ‘Broneirion’, Girlguiding Cymru’s outdoor centre in Mid Wales, as well as providing them with a new visual language and marketing collateral.

We’ve also provided promotional support to Hybu Cig Cymru with exhibition banners and marketing brochures as well as producing the latest prospectuses for Cardiff Business School.

But a large chunk of the work that we’ve been producing over the last nine months, has seen us focus on developing and growing on one of our long term clients; multimat®, one of the UK’s leading outdoor equipment manufacturers.

From the ground up, we’ve looked at brand perception on the high street and gaged the opinions of the end user, to how they are supported by the retail sector, which culminated in the production of a complete audit review of the market and their share in it and how their brand stacks up against the competition, together with recommendations for advertising and a social media strategy.

After approval of our recommendation, we’ve undertaken a complete redesign of their packaging, specifying new range colours and imagery to support their products. We’ve supported this by the inception of two new ad advertising campaigns, one for their ‘superlite air’ inflatable mattress, the other; for their family premium range of self-inflating mattresses.

We’ve also produced our first a short form video to promote the brand online via YouTube & Facebook and have just competed their 2013 outdoor & military collection catalogue.

This refocusing on brand profile is in anticipation of their launch into Europe next year, starting at the 2013 OutDoor show in Friedrichshafen, Germany. Where we recently visited the show to recce the venue and check out the competition.

This is my videoblog/visual diary/reference material from the trip.

OutDoor 2012, Friedrichshafen – a visual diary from Neil Asher on Vimeo.


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it’s where I play!

Brand identity & marketing collateral produced by Black Sheep for Cardiff International Sports Stadium. A multi-sport / special event facility offering a range of activities and home to Welsh Athletics.
Above: Brand guidelines.

Above: Stationery range.

Above: Bus shell advertising concepts

Above: Leaflet & poster layout.

Above: 20ft banner advertising the stadium as ‘Now open!’

Above: Vehicle advertising concepts.

Be comfortable, sleep warm

Be comfortable, sleep warm is the brand concept that Black Sheep delivered to Beacons Products, specifically devised for their Multimat® product range whilst undertaking a brand audit and re-positioning of the product line. A concept that came to light after account director & co-owner Jack Bland, accompanied Beacons Products MD, Adrian Stammers to Advance Camp, Everest in the Himalayas.

Jack and Adrian on their way to Road Head Camp, Mount Everest. Going the extra mile (8848m above sea level) up to understand our clients business, is what we do best.

The Multimat product brand audit, naturally led on to the creation of a new identity.   

Which has since seen Black Sheep have working in partnership with the Beacons team over the last few years, updating its packaging, product literature, website and trade press advertising in order to maintain their position of as one of leading brand names for sleeping systems in the outdoor market.
Underneath are some example of the work carried out over the past few years.

Above: Multimat® Website

Above: 2007 Multimat® product range catalogue

Above: 2008 Multimat® product range catalogue

Above: 2008 Multimat® product range catalogue

Above: 2009 Multimat® product range catalogue

Above: 2010 Multimat® product range catalogue

Above: 2010 Multimat® product range catalogue

Above: Trade Press Advertising

Above: Trade Press Advertising

Above: Trade Press Advertising

Above: Trade Press Advertising

Above: Exhibition stand

Above: Product Packaging / Labeling