Tag Archives: Wales

Sustrans and Black Sheep help Welsh hospital staff, walk and cycle to work

Sustrans, the UK’s leading sustainable transport charity, asked Black Sheep to produce a set of maps to help Welsh hospital staff to walk or cycle to work. After many months of route planning, we set about producing 5 maps (For Ysbyty Bangor, Breconshire War Memorial Hospital, Prince Phillip Hospital Llanelli, Morriston Hospital Swansea and the Royal Gwent in Newport) which plot your walking and cycling route, enabling you to see how long the journey will take on foot or by bike, and it will tell you how far it is, too.

Above: walking map details

Above: Bangor Hospital walking & cycling map.

Above: walking map details

Above: cycling ride time, map detail


Above: Prince Phillip Hospital walking & cycling map.

Above: map key

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Tackling cancer at your local.

Men are dying of ignorance in Wales and are 70% more likely than women to die from cancer.

This June has been Male Cancer Awareness month and we’ve been getting the message out to Welsh men enjoying a pint in their local SA Brains’ pub with our ‘Tackle it!’ beer mats, encouraging men in Wales who are worried about cancer to get in touch with Tenovus via their Freephone number 0808 808 1010 and to engage with their health services and GP’s when they have any concerns rather that leaving it too late.

Find out more out Tackle it! here.
Find out more about Tenovus, Wales’ leading cancer charity here.


Above: Abseil Event Poster

We Build Brands


Check out Black Sheep’s online portfolio on Issuu, by clicking on the image above.

Black Sheep get their first mention in Design Week

Its taken 12 years and finally, we get a mention in this weeks edition of Design Week, for our rebranding of Welsh Athletics who have relaunched their website.

Here’s the transcript, taken from the Design Week website.
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Welsh Athletics will unveil a new website designed by Precedent this week in an attempt to make the organisation appear more inclusive and inspire involvement from schools, coaches and professional athletes. The consultancy was tasked with ’echoing the reform and modernisation’ of Welsh Athletics and demonstrating the organisation’s development objectives.

Welsh Athletics is the official governing body for athletes in Wales, with 6000 registered athletes and 70 associated clubs. It aims to ’inspire the young’, attract support and develop grassroots athletics through a strong club network. The ’real-life hopes and dreams of all aspiring and practising athletes’ will be uploaded through social media feeds, to ’emphasise their ongoing involvement in the community’, says Jo Goodwin, Precedent’s lead consultant on the project.

’Welsh Athletics has already got a fantastic Flickr page, so we brought that through to the home page,’ adds Goodwin, who says that YouTube and RSS feeds will drive traffic to the site and make the most of existing content. Clutter was a problem on the old site, says Goodwin, but the new site aims to present a ’crisp, clean and professional’ look, using a navigation banner on the home page to organise content.

Welsh Athletics aims to use the site to ’maximise opportunity’ ahead of the 2012 Olympic and 2014 Commonwealth Games. The site is expected to launch on 13 April. Precedent’s work draws on a new Welsh Athletics identity, which was designed by Welsh consultancy Black sheep and launched in September 2008.

This design replaced a traditional Welsh ’three feathers’ marque with a symbol developing the feathers into ’the three lanes of a track or the steps of a podium’, says Black Sheep creative director Neil Asher. ’We wanted to show patriotism, pride and heritage with a modern slant,’ says Asher, whose consultancy lost out to Precedent in the website pitch.

A spokesperson for Welsh Athletics confirms that Cardiff-based Sugar, Hampshire based Pixel Scene and Northamptonshire-based Nemisys were also involved in the pitch.